CERI PAYNE
SENIOR CREATIVE/DIRECTOR
CREATIVE EDITOR AND DIRECTOR: CERI PAYNE
The Chelsea Detective returns with a 360 campaign consisting of OOH, Paid/Organic Social, an on-air takeover and adaptable key art that hit multiple touch points including , CTV, Sky/Virgin UI, Amazon Fire stick etc.
The campaign iconic was hand drawn by illustrator Ed Fairbanks and we also highlighted his craft in organic social spots that spoke generally about his work and a time lapse showing its creation.
THE CHELSEA DETECTIVE - LAUNCH TRAILER
ED FAIRBANK INTERVIEW
An interview with the artist who created the key art image, on his process and motivations. this appeared on all UKTV social channels.