CERI PAYNE

CREATIVE, DIRECTOR, EDITOR: CERI PAYNE

Death on the tyne was a multifaceted campaign that spanned a teaser phase, print and digital OOH, organic social, on-air takeover and even a bespoke call line for viewers to ring.

The teaser phase was made up of spoof ads for the hapless, comic Drapers Tours, whose clients always end up murdered.

we ran print ads for Drapers in national papers, had spoof Drapers sponsorship of our network and all the activity pushed to a free hotline you could call with a recoreded message. This was followed by a large print, tv and ooh campaign that sold the show in to viewers. All of which led to the highest rating original commission in Golds history.