CERI PAYNE

CREATIVE, EDITOR: CERI PAYNE

The main challange with this campaign was making sure the audience who love cosy crime didn’t mistake the show for a factual entertainment programe about art. The key art did a lot of hard work as it appeared in CTV, Amazon Fire Stick, Sky/Virgin UI etc. The thought I had wa to use generic crime drama iconography but place it in an the unexpected context of a classic painting. The show rated extremly well with a large amount of the views coming from direct click through via the key art.

The campain also consisted of paid/organic social and a channel takeover.