CERI PAYNE
DIRECTOR/CREATIVE
CREATIVE, DIRECTOR & EDITOR - CERI PAYNE
A 360 campaign consisting of a shot teaser, clip-based promos, paid/organic social, Print and Digital OOH, On-Air takeover with idents, bumps and continuity.
A modern version of Wicker Man, Grace is a cop sent to an island inhabited by a dangerous cult. The territory focussed on her sense of being trapped in a culture that rejects her and might have more sinister ambitions...
THE TEASER
A classic conceptual teaser that asks question the launch promo answers. This is all about introducing the feeling of the show leaving the audience wanting more.
THE LAUNCH SPOT
THE RED KING OOH
48 sheets, Digital 48 sheets, D6 and Paid social.