Make Your World Bigger is a campaign for Discovery Channel that redefined the brand and it's promise to it's viewers. Encompassing print, TV, digital and cinema it sums up Discovery's approach and acts as a call to action. The on-air was 20+ spots created from interviews with key Discovery talent answering deep question about what motivates them in life and why they do. It was the campaign that won Discovery the Media Weeks Awards 2015 Brand of the Year.
The full story behind the campaign can be read in Creative Review:
2015 PROMAX WORLD GLOBAL AWARD
WINNER BRONZE: GENERAL IMAGE CAMPAIGN
WINNER BRONZE: GENERAL IMAGE MULTIMEDIA CAMPAIGN
2015 MEDIA WEEK AWARDS
WINNER GOLD: BRAND OF THE YEAR